How to Create Follow-up Email Subject Lines
It’s been said that “the fortune is in the follow-up”, and that’s especially true in email marketing. Sending a single email or trying to schedule an appointment just once is unlikely to work. Even the most eager prospects get busy, miss your email, or have other priorities. By staying consistently front-of-mind, you have a much […]
Continue readingThe Top 10 Best Email Subject Lines
The best email subject lines are like the headline of an article; it immediately grabs attention and creates interest. If your subject line doesn’t do that, your prospect or customer will delete it and move on. If you want to boost the open rates of your emails and get your message read, you must have […]
Continue readingSave Headcount with Pre-Screening Automation
Are you tired of having your human resource staff spending hours manually reviewing applications and resumes? I promise you they’re tired of doing it too. Your sales staff is probably also tired of manually screening leads for follow-up potential. Fortunately, there is a simple solution. By using pre-screening automation, you can ensure that your human […]
Continue readingHow to Automate Your Business Continuity Plan
Before we get into automating a business continuity plan, let’s define business continuity. Business continuity is the ability of a company to operate and recover from a significant disruption, like a fire or malicious attack, and get back to a “business as normal” level. With a business continuity plan, business owners are implementing a system […]
Continue readingHow to Automate Business Processes
Many companies are talking about automating business processes, and with good reason. Businesses face fierce competition for customers, and being as efficient as possible is not optional. If you don’t automate to improve, you’ll lose business to someone who does! Business automation allows you to reduce the human interaction in certain business processes, which increases […]
Continue readingWhat is Automation?
“Automation” has become a significant buzzword in business, but too many people use it without really understanding what it means. When you talk about automation, and especially when you plan to use it to improve your business, it’s important to know exactly what business automation is, and how it applies to your processes. What is […]
Continue readingWhat is Lead Scoring and How Do I Automate it?
As you work through setting up your sales funnel, you’ll want to start focusing more of your sales team’s effort on prospects that are most likely to convert. These are your “hot” prospects, and you can identify them using lead scoring. What is Lead Scoring? Lead scoring is a method you use to rank prospects […]
Continue readingHow to Identify Gaps in Your Sales Funnel
As a business owner, your sales funnel is a vital part of converting prospects into buyers. Understanding what a sales funnel is, and how to identify and fix the gaps in it is essential to your success. You want to ensure that every new prospect flows smoothly through the process and has the highest possibility […]
Continue readingWhat is Marketing Automation?
You’ve been told you need marketing automation. But what does that mean? Marketing automation simply refers to software that is available to automate and streamline your everyday marketing actions like email campaigns. Tools, like Infusionsoft, can help you create automated responses based on behavior that your target market displays when interacting with your message. Instead […]
Continue readingShould You Start a CustomerHub Membership Site?
Many business owners are looking for a way to create income on a steady, predictable basis. Finding a way for this income to be passive in nature is ideal and creating a membership site is a great way to meet both of those needs. A membership site provides ongoing income and requires little maintenance to […]
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