The Best Sales Techniques to Double Your Sales
Do you need a cash infusion? If you’re like most business owners, you’d love to know the best sales techniques to increase your sales dramatically.Fortunately, there are things you can do to increase your sales quickly. The best sales techniques aren’t complicated. They simply require a little bit of planning and preparation.
Flash Sale
A flash sale is when you create a high-value, limited time sale, often with very limited quantities. ECommerce stores love to run flash sales to boost business.
There are two great times to have a flash sale. First, you can do it to attract attention during a high-commerce time. Flash sales often happen on Black Friday, for instance.
Secondly, you can use a flash sale to boost sales during a dry time. If summer is slow for you, you may want to run a flash sale for a week in June.
It’s important to evaluate if a flash sale is the best sales technique for you. You often attract bargain hunters rather than long-term customers, and while that’s great for a cash infusion, it’s not so great for long-term growth. As a result, you’ll want to combine flash sales with other great sales techniques.
Low-Cost Entry Offer
A low-cost entry offer is one of the best sales techniques for encouraging customers to make big purchases. Often called a trip wire, this technique is about making the initial purchase very easy and then offer one or more upsells.
Generally, the initial offer is less than $20. It may even be $1 or $0.99. The initial offer removes barriers and allows the prospect to justify the purchase easily.
Once they’ve made a purchase, you offer additional products or services at higher price points. Because the prospect has already made one purchase, they are far more inclined to make another one.
Occasional Sales
One key to using the best sales techniques is to not overuse them! You want sales and price cuts to be infrequent enough that they feel special.
If you overuse sales, prospects and customers will come to expect them. In fact, you may run into a situation where customers won’t shop with you unless there is a sale or coupon.
If you have too many sales and customers won’t buy without a discount, it can ruin your business model and make it difficult to grow your business and profit.
Nurture Prospects
Did you know that only a small percentage of prospects will be ready to buy immediately? When someone first encounters your business, it’s unlikely that they immediately need what you sell.
Instead, the best results come when you nurture most of your prospects. This means building a relationship with prospects over time and can include:
- Targeted content to educate them about the benefits of your industry, products, and services
- Email marketing combined with social media outreach, direct mail, and more. Multiple channels are more effective than one.
- Timely follow-up to inquiries and sign-ups on your website
Nurturing your prospects allows you to have multiple contacts or multiple “touches.” The more touches you have with a prospect, the more they will come to know, like, and trust you, and the more likely they will be to do business with you.
Quality Work
Of course, the very best sales techniques have to do with providing your best work and products. When you produce high-quality work, customers will see that their trust in you was well founded.
It’s also vital to offer amazing customer service after the sale. Don’t be a business that assumes the relationship is set in stone after a purchase. Competitors want to win your customers away. But they won’t be able to if you provide outstanding quality and service.
In the end, there are many sales techniques you can use. For the best success, a strategy should involve both short and long term techniques.
When you’re ready to implement the best sales techniques in your business, I can help you automate it. Automation makes everything seamless and ensures that no one falls through the cracks. Contact me for a free strategy session today!